Articles, past and present.

Gage Road Diving

Gage Roads Diving

Posted
03 Oct 2011
Circa
01 Sep 2011
Client
iPixel
Sector
Resources Sector
Url
http://www.gageroadsdiving.com.au/
Tags
perth work design

iPixel commissioned a new UI design for the Gage Roads Diving website.

The client needed to clarify their offering. It was important to make it easier for customers to understand what their range of services include. Project case studies showcase the company's breadth of experience.

Pixofirm

Pixofirm

Posted
03 Oct 2011
Circa
14 Jul 2010
Client
Pixofirm
Sector
Web Industry
Tags
perth work design

Pixofirm, a Perth based web company, needed a new user interface for their site relaunch.

They were repositioning away from being perceived as generic corporate service provider, to be a more personality driven company.

Bamaci

Bamaci

Posted
29 Mar 2010
Circa
15 Feb 2010
Client
Brown Beagle
Sector
Fashion
Url
http://bamaci.com.au/
Tags
perth work design rails

Bamaci is a new men's accessories label which required a logo and website for it's launch.

The label needed an identity that would appeal to status conscious alpha males. It should evoke the associations and values of established fashion brands. In particular, a sense of luxury and exclusivity was desired.

220 website

Twotwenty

Posted
25 Mar 2010
Circa
25 Mar 2010
Client
Twotwenty
Sector
Web Industry
Url
http://twotwenty.com.au/
Tags
perth work design sinatra

Twotwenty, the coworking space I share in Leederville, needed a website.

Twotwenty have embarked on a proactive marketing campaign, starting with a web presence.

Yeloroll

Yeloroll

Posted
24 Feb 2010
Circa
22 Aug 2008
Client
Yeloroll
Sector
Mining
Tags
perth work design logo

Yeloroll refreshed it's logo when I was designing their new website.

The logo was not translating well to the online medium, and losing legibility at smaller sizes. I proposed an alternative logo, and illustrated the benefits by show a comparison of it used on a webpage.

Chuck Johnson Golf Academy

Chuck Johnson

Posted
16 Feb 2010
Circa
10 Jun 2008
Client
Chuck Johnson
Sector
Sport
Tags
work design logo south africa

Chuck and Carol Johnson needed a logo to accompany the launch of their new driving range and training program.

The logo communicates both the thrill of the sport, and the main facility offered, in a stylised graphic of the moment of impact.

Eftos Estates

Eftos Estates

Posted
27 Nov 2009
Circa
27 Nov 2009
Client
Eftos Estates
Sector
Real Estate
Tags
perth work design logo

Eftos Estates commissioned a logo redesign at the same time as redefining their market focus.

The new logo needed to clearly reflect their increased specialisation in the commercial real estate market.

Call 03

Call 03

Posted
03 Nov 2009
Circa
01 Oct 2009
Client
Denison Design
Sector
Telecommunications
Url
http://www.call03.co.uk/
Tags
work design logo london uk

I was called in to help transform an overly complicated product website into one that anyone could easily understand.

Faced with the possibility of losing potential customers to competitors, our client wanted to redevelop their telecommunications product website to be much clearer and more useable. I provided a new logo and UI design to support their initiative.

The Lohi List

TheLoHiList

Posted
22 Sep 2009
Circa
31 Aug 2009
Client
Brown Beagle
Sector
Recruitment
Url
http://thelohilist.com/
Tags
perth work design logo rails usa

TheLoHiList was conceived as a simple-to-use job board, in contrast to many well-known competitors.

The main goal was to make the user interface as self-evident as possible, so that a user would be able to find a job with a minimum of confusion or distraction.

Final Logos for MySydneyPhysio & MyMassageClinic

MySydneyPhysio

Posted
20 Sep 2009
Circa
14 Sep 2009
Client
MySydneyPhysio
Sector
Medical
Tags
sydney work design logo

A physiotherapy practice and massage clinic opening in Sydney needed a logo that would be able to represent both therapeutic approaches.

The physiotherapy aspect required a professional and medical demeanour, while the massage aspect wanted a soft, friendly and organic feel.

Screenshot of Flash app

Flight Path

Posted
27 Aug 2009
Circa
30 Jun 2003
Tags
journal flash photography london

Living in West London in 2003, under the Heathrow flight path, meant that I got to see airplanes flying over head all day every day. I recall counting one plane every two minutes.

I took to photographing them, as they had become such a pervasive part of daily life. Later, I conceived of a Flash app that would randomly compose a tiled image from a list of photographs

Bear Doodle

Doodles Vol 1

Posted
26 Jun 2009
Circa
26 Jun 2009
Tags
journal perth doodles

I love the doodles we absent-mindedly make while doing other tasks. They are a "stream-of-consciousness" medium, often giving us surprising images.

Over time, I plan to collect my doodles and post up the more interesting examples. I've already noticed that the enlarged scale amplifies the marks and artifacts. If inspired to, I'll process them further before showing them.

This installment of 2 doodles has been Post-It noted to my monitor bevel for weeks. There was something about them that I liked too much to be able to throw them away. Finally, it clicked and I realised that I should scan them and archive them here.

Screenprint Workshop

Screenprint Workshop

Posted
26 Jun 2009
Circa
02 May 2009
Tags
journal perth art illustration

The Western Australia chapter of AGDA held a screenprinting workshop early in May of 2009. Master printmaker James Bryans hosted the workshop in his studio, with about 8 members attending.

My medium of choice for my Fine Art degree was screenprinting, but I hadn't revisited it since graduating in 1992. Recently, I had been dreaming about getting back into again, but I couldn't find any workshop facilities for print-making in Perth. So I jumped at the opportunity to be able to pull a few prints again

Surf Art

Hydroplane

Posted
23 Dec 2008
Circa
04 Sep 2004
Tags
journal art illustration surfing

While researching a possible career in illustration, and being a keen surfer, I noticed that the genre of "surf art" had potential, but was also cluttered with some of the worst kitsch I'd yet seen.

I tend to want to draw and paint the things I am currently obsessed with. At the time it was surfing, and so I often used to watch surf movies with a sketchbook on my lap. I'd draw scenes as if I were on the boat in the Mentawais as well. If only.

Tears

Tears Logo

Posted
04 Nov 2008
Circa
04 Nov 2008
Client
TEARS
Sector
Humanitarian
Tags
perth work design logo

TEARS (Tibetan Emergency Aid Refugee Society) raises awareness about the plight of Tibet and Tibetan refugees round the world. I was honoured to be given the task of designing their logo.

I looked to Tibetan Buddhist art for inspiration, and found the image of Buddha's tear to be particularly relevant to the concept.

Inspiration

Thinking for a Living

Serious inspiration, on tap. Thinking for a Living is an online magazine for designers and other aesthetes. The main attractions for me are the thoughtfully written feature articles and the carefully curated list of links.

Pictory

Pictory is a beautifully designed and tightly curated photography showcase. The combination of large beautiful images with human stories delivers a compelling experience, not dissimilar to that of pouring over a high quality book.

SouthSouthWest

SouthSouthWest is a Melbourne based design studio responsible for putting out razor sharp work. When I need to remind myself why I love what I do, I'll visit their portfolio to see design as good as it can be.

Mash

Mash makes beautiful and surprising design for enlightened clients. Interestingly, they do a lot of wine label work, and they're amazing. All packaging should be this good!