The label needed an identity that would appeal to status conscious alpha males. It should evoke the associations and values of established fashion brands. In particular, a sense of luxury and exclusivity was desired.
Twotwenty have embarked on a proactive marketing campaign, starting with a web presence.
The logo was not translating well to the online medium, and losing legibility at smaller sizes. I proposed an alternative logo, and illustrated the benefits by show a comparison of it used on a webpage.
The logo communicates both the thrill of the sport, and the main facility offered, in a stylised graphic of the moment of impact.
The new logo needed to clearly reflect their increased specialisation in the commercial real estate market.
Faced with the possibility of losing potential customers to competitors, our client wanted to redevelop their telecommunications product website to be much clearer and more useable. I provided a new logo and UI design to support their initiative.
The main goal was to make the user interface as self-evident as possible, so that a user would be able to find a job with a minimum of confusion or distraction.
The physiotherapy aspect required a professional and medical demeanour, while the massage aspect wanted a soft, friendly and organic feel.
I looked to Tibetan Buddhist art for inspiration, and found the image of Buddha's tear to be particularly relevant to the concept.
A busy Perth winter is turning into a busy Perth spring. Which is just the way we like it.
I had fun working with Busara on the new Cicerello's website.
Serious inspiration, on tap. Thinking for a Living is an online magazine for designers and other aesthetes. The main attractions for me are the thoughtfully written feature articles and the carefully curated list of links.
Pictory is a beautifully designed and tightly curated photography showcase. The combination of large beautiful images with human stories delivers a compelling experience, not dissimilar to that of pouring over a high quality book.